During World War II lobster was considered a delicacy, and consequently was not rationed. Thus lobster meat filled the increasing demand for protein-rich food. People could afford it because of the boom of the war time economy. Although there was a decline in lobster purchases immediately after the war, lobster consumption rapidly rebounded. In the years between 1950 and 1969 lobster consumption increased from .585 pounds (live weight) to .999 pounds. At the same time the cost of lobster outpaced inflation, increasing profits for lobster men and thereby encouraging more people to join the industry. GIs were also given an added boost with money from the GI Bill that funded some of the startup costs.